Mark Esterly | marketing, design, photography, art
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What’s a good blog name?

OK, this new blog seems to be working pretty well. Thank you, WordPress. Now I need a good name for it.

Naming a blog is akin to choosing a domain name. Ideally, it should relate to what the blog is about and be unique. I searched Technorati and Google, and found virtually all the “good” names already taken.

While I was thinking about blog naming, I realized that, like most people, my life revolves around projects like this blog. And many of my projects, like this one, seem to be perpetually “almost done”. Then I recalled a relevant phrase that I haven’t used for awhile. When asked about how a project is progressing, I’ve been known to wisecrack, “It’s asymptotically approaching completion.” (For those of you who don’t remember geometry, asymptotes are those imaginary lines that curves like a hyperbola approach, but never actually touch.)

“Asymptotically approaching completion” may be a little long, but it seems an appropriate name for a blog that will discuss marketing, design and artistic projects. And, of course, which itself is an ongoing project. What do you think?

So, that’s that. I have a name for my blog. All I have left to do is to decide what to write about. And then spend time actually writing about what I want to write about. In other words, the hard part.

Hmm, maybe I should tweak the layout a little bit more, or add another photo. And I bet I’ll find some problems with this post tomorrow.

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